Social Media Marketing – What is required? – Story of Foodies in Hyderabad

                                                                                                                               Leela Ravikanth CFP

In the world of mobile Apps,Facebook,Twitter etc..People starting talking about the technology marketing as the next gen career. This media of marketing is very fast growing and reachable to the people but the success is not alone just by few professionals into SEO or add design.

As marketing is always event management, even in the modern day technology marketing.. But my latest study on Face book group called  “Foodies in Hyderabad” is classic example of social media marketing is not just creating an app,SEO, Adds in Facebook,google,yahoo and other websites to attract the people attention.

The group just started in May’13, in six months today got 8500 people connected and exploring all about food in Hyderabad. Creating a massive awareness of Food and Food related articles in the city of Hyderabad and organizing 100s of events resulting to business branding to many.

The success of this meet up is

1.       Event Management:  It’s not just created for chatting or posting Ad of the food court or somebody experience. It is organizing the events to make the people participate and make them feel of the Food in Hyderabad and create enthusiasm to others to participate in the coming events. This is by putting photos of the events and writing all about the food they enjoyed in the event.

2.       Audience/Target People: It got a theme which is commonly interested by people. And there by promoting the product is easy. Today many hotels, restaurants, food courts are recognized by this group increased new customers by 10 to 40%. Which is a new sign of social marketing trends by event management, will result in more penetration to the product.

3.       Participation: This group allowed every member to participate what is required to them, resulted more penetration and mileage for the Food in Hyderabad across the globe.

4.       Feed back: As always every marketing required  is taken care by the creators of the group in such a way that even bad and good remarks are not rated but presented in picture form as well.

This is not one such success story of modern day marketing but also similar other groups attracting the people all over in different subjects and becoming success full in product marketing.

So the new age social media professionals should take this kind of lessons in building the new brand or promote the products will give better results of this fast going social media..

Humanomics

After the three great economic theories by Adam Smith, Marshall and Robins which transformed into the economic activity of mankind in the modern days by way of capitalism, socialism and a mixed economy, there is a small improvement to these three great theories. But economics is not about profit, equality and want satisfaction. It is a human study that rotates around greed and anxiety of people and transformation from one generation to another and identifying the solutions for the mistakes made in past. In today’s world when the disease is a genetic in nature similarly human behavior towards economic activity is also genetic in nature. Henceforth the cycle of development in human is eminent and need to understand the same from one generation to another through Darwin’s theory of evolution of mankind.


Over the years the greed and anxiety are playing a vital role in economic activity, but not the human profitability or development. In the world of globalization and differences in culture and religion is playing an important role in the economic activity of life, still, the struggle for existence plays a vital role in the economic activity of life but not the profit and other human behaviors.

I emphasize the economic activity of any human being will not be more than 1000 days in one’s lifetime. In microeconomic conditions, it varies because it again depends on the generic formation of the race and species. But in a case of macro level, the human behavior will be similar and identical over the years. Man’s development activity in macro level cannot be like a Kaizen chart it is only like a Stock market chart which emphasizes on the up’s and downs of the society for every generation change, which is the way the human DNA is also resembled and is a true indicator or economic cycles of man’s life.

Life of human being on a macro level will be 36500 days (365x100) is a maximum lifetime. On average if nights, where a man takes rest, is removed the day time left is 18250 days. Out of which childhood and old age will be around 15000 days which is around 40 years, 15 years in childhood and 25 years of old age. Balance 3250 days man will spend for his family and economic activity which is hardly 1000 days, will be for his earnings or economic activity in life which is just 1% of the life time on which the economic theories revolve around. If we can estimate the 1% of this timeline in human life cycle we can estimate the development and fall of economics which is the part of greed towards development and anxiety for fall of economics.

My Twin Daughters

After moth of Japan Tsunami – The starting or ending of the destruction of man kind after the Financial Tsunami 2008

In my last “Basics of Investment – Present scenario” and “A review of great financial sunami 2008, my indication to great historic event has just started
The Japan natural calamities and after moth the nuclear crises is the indicator of the start of destruction by nature to control the man’s greed levels.
This is just the start of the historic event, here nature started its action against man, but now man himself will start destruction by his acts, the Egypt and Libya crises are example of revolt of the poor and middle class against the rich.
The Egyptian civilization ended with no reason, this time also the revolt started at the same place, is indicator of the start of man’s destruction of greed levels by him. In history we had seen great wars for destruction of man by himself through wars. Now the revolt has started by the middle class against the rich.
The western world, America and NATO counties still trying to show their supremacy over the world is just digging their own Death pit.
Gold and Silver is touching their peak once again is an indicator of more disaster to mankind, this time man will destruct himself in the counties where huge population and the nature is going to hit Europe as there was no chance of Man destructing himself.
Now the best investment is again the Stock markets but not metals which reached its peak. The scope is also in real estate in counties with huge population, but as I indicated the investment in arts and antiques is the flavor of rich in coming days.

The Basics of Investment - Present Scenario

In continuation to my article “A review of great financial Sunami’2008” and the behavior of the people after the great epic has changed but the inner filling towards fear hadn’t changed yet which is going to destroy man’s asset class and makes the rich understand their need, want and desire after the major destruction going to happen in coming years.
In this course I just want people to understand the investment scenario in the present circumstances.
Last year equity, metal markets had given 100% returns to the rich and made them safe from the poor and middle class, the lesson for the poor this time see where the rich is going to invest this time, it is the real estate or the currency’s which hadn’t participated last time will be the target for the rich this time because metal and equity markets touched its peak of 2008 and it is expecting huge resistance at this time. But the real estate markets across the globe are experiencing still the anxiety and fear of falling further in wake of global disturbances between countries which are impacting the real estate market at large, further the job markets for the middle class in developed countries are not yet settled is a cause of worry for the real estate markets. The currency markets are also in great problem because of the developed countries problems of inflation and budget deficient’s. Keeping this in view this year the precious metal’s are going to play a major role as they played last couple of years. Gold & Silver will continue to raise because of the geo political and economic situation are the best investment heavens for coming days for the rich, poor and middle class.
Going a head the real estate market in developing countries like India and China will continue to grow in coming years keeping in view of the growth in these countries. Now there is a chance of immerging a new asset class to the middle class this may me the art and old goods used in our history where there is a chance of creating wealth to the middle class in coming years as part of diversity of wealth by the rich.
Keeping in view of the above situation People should be very cautious in coming years as the mass destruction which is not happened till than poor and middle class should be very cautious in doing any investment.

From Want to Desire - Humanomics

As my desire to understand “want and desire” its relation from generation to generation, in this course I read and understand the Darwin theory “On the Origin of Species by Means of Natural Selection, or the Preservation of Favored Races in the Struggle for Life," is one of the crucial theory to understand the economic document of chromosome of human life cycle.
As the theory explains about the beneficial mutations are passed to next generations for creation of entirely new organism is a classic example of change of want to desire and then finally into a satisfaction mode. In this course it take centuries to convert the want from desire are even in one decade depending upon the want.
The Matrix of economics is very difficult to understand, from Adam Smith to Keynesian theory of economics the entire study is of man and his behavior towards his want desire and linking it to satisfaction and money is again tossed with the derivative of want from one generation to another.
Hence D(w)^n =n w^(n-1) is the outcome, here w is want and where n is the no of years of conversion of want to desire where nwant^(n-1) is the desire satisfaction.
Hence the movement of want from one generation to another is growing as desire and finally into a satisfaction.
Hence ∫(w)^n =1/n+1 (w)^(n+1)+c where want is changing but the desire for new want is constant unless the satisfaction of want is made in n years.
Hence forth if human want is not satisfied in n years then new wants come and the satisfaction level for old want goes to next generation.
The saying in Hindu mythology that the husband and wife relation will be for 7 generations why because, want for living together will be transformed in to desire and then will be transformed in to a chromosomal document of desire and will be transformed into new generation and today it became commercial relation and going ahead it is a family business unit.
Llly the want of sex in ages together transformed and brought a business model called prostitution.
Hence forth the want and desire of human always transforms into economic activity which in turn creates the economic life of man.
So the satisfaction levels of man’s want and desire is the creation of new business based on the level of satisfaction.

Pongal Greetings

Wish you happy Pongal and Makarasankranthi