Retail Business - Activity

Retail Business model ,probably came from our civilisation, it is not a model that is developed by any single individual or any business group. It may be started with human religion itself. When man started choosing GOD to over come his difficulties, alone he cannt choose his own model or idol as god, so some intillegent man who convenced and sold his idea of god to others brought the model of religion, further it tried to attract the people around him, started selling his religion, in this process the retail model of doing business came in to existance.

So if you see any religion it got its own activity for the people of the religion to keep faith in it. For example Cristmas, people celbrate allmost one month visiting churchs and praying God, with various colour full activities going around the church like santa, the crismas tree etc.. all this is the activity around the church to make the Cristians happy and keep faith in their God.
Further they also conduct regualar prayers throught out the year on every sunday's to make the regular happenings in the church, to make the people attract and intact with the church.

llly Hindu's where they have specialisation in God and complex religional process to attract people according to thier needs , tastes and fashion. In this process the activty plays an important role making people belive in their relion. For example take the highest temple of worship " Tirupathi" the activity starts from morning 3'0 clock and every hour there is a special puja and activity to make people attract and intact and feel the religion and God.

So religion is the first retail market where one should understand the value of activity where the mass is attracted. So the sucess story of retail starts with " Activity Management" , the more the activity the more the business.

In this course if you see any retail mall from Pasay city in Philippines to Losvegas the shopping malls across the world either in europe or austrlia every mall had got its own theme of activity in attracting people towards their mall. The malls either got theatre's, swimming pool's,ice skating
man made beach's to attract the people to their mall's.

So activity is the important part of retail business model, the success of BIG Barzar or the Spencers Mall's are because of bright and colourfull activity around the mall's attracting people with various discounts and gifts.I cant say the failure but reliance retail is far behind this acitivity mangement in their reliance fresh or any other reliance retail which made them a bit back ward in attracting masses. Still the reliance mall at Tirupathi the religious happening place is a nice idea of attracting the public.

Hence the sucess of retail malls in India should choose a theme or should develop a low cost activity management like attracting school children in their vincity which make their parents also come to malls etc., to improve thier mall publicity and attract the masses.