Social Media Marketing – What is required? – Story of Foodies in Hyderabad

                                                                                                                               Leela Ravikanth CFP

In the world of mobile Apps,Facebook,Twitter etc..People starting talking about the technology marketing as the next gen career. This media of marketing is very fast growing and reachable to the people but the success is not alone just by few professionals into SEO or add design.

As marketing is always event management, even in the modern day technology marketing.. But my latest study on Face book group called  “Foodies in Hyderabad” is classic example of social media marketing is not just creating an app,SEO, Adds in Facebook,google,yahoo and other websites to attract the people attention.

The group just started in May’13, in six months today got 8500 people connected and exploring all about food in Hyderabad. Creating a massive awareness of Food and Food related articles in the city of Hyderabad and organizing 100s of events resulting to business branding to many.

The success of this meet up is

1.       Event Management:  It’s not just created for chatting or posting Ad of the food court or somebody experience. It is organizing the events to make the people participate and make them feel of the Food in Hyderabad and create enthusiasm to others to participate in the coming events. This is by putting photos of the events and writing all about the food they enjoyed in the event.

2.       Audience/Target People: It got a theme which is commonly interested by people. And there by promoting the product is easy. Today many hotels, restaurants, food courts are recognized by this group increased new customers by 10 to 40%. Which is a new sign of social marketing trends by event management, will result in more penetration to the product.

3.       Participation: This group allowed every member to participate what is required to them, resulted more penetration and mileage for the Food in Hyderabad across the globe.

4.       Feed back: As always every marketing required  is taken care by the creators of the group in such a way that even bad and good remarks are not rated but presented in picture form as well.

This is not one such success story of modern day marketing but also similar other groups attracting the people all over in different subjects and becoming success full in product marketing.

So the new age social media professionals should take this kind of lessons in building the new brand or promote the products will give better results of this fast going social media..