My Twin Daughters

After moth of Japan Tsunami – The starting or ending of the destruction of man kind after the Financial Tsunami 2008

In my last “Basics of Investment – Present scenario” and “A review of great financial sunami 2008, my indication to great historic event has just started
The Japan natural calamities and after moth the nuclear crises is the indicator of the start of destruction by nature to control the man’s greed levels.
This is just the start of the historic event, here nature started its action against man, but now man himself will start destruction by his acts, the Egypt and Libya crises are example of revolt of the poor and middle class against the rich.
The Egyptian civilization ended with no reason, this time also the revolt started at the same place, is indicator of the start of man’s destruction of greed levels by him. In history we had seen great wars for destruction of man by himself through wars. Now the revolt has started by the middle class against the rich.
The western world, America and NATO counties still trying to show their supremacy over the world is just digging their own Death pit.
Gold and Silver is touching their peak once again is an indicator of more disaster to mankind, this time man will destruct himself in the counties where huge population and the nature is going to hit Europe as there was no chance of Man destructing himself.
Now the best investment is again the Stock markets but not metals which reached its peak. The scope is also in real estate in counties with huge population, but as I indicated the investment in arts and antiques is the flavor of rich in coming days.

The Basics of Investment - Present Scenario

In continuation to my article “A review of great financial Sunami’2008” and the behavior of the people after the great epic has changed but the inner filling towards fear hadn’t changed yet which is going to destroy man’s asset class and makes the rich understand their need, want and desire after the major destruction going to happen in coming years.
In this course I just want people to understand the investment scenario in the present circumstances.
Last year equity, metal markets had given 100% returns to the rich and made them safe from the poor and middle class, the lesson for the poor this time see where the rich is going to invest this time, it is the real estate or the currency’s which hadn’t participated last time will be the target for the rich this time because metal and equity markets touched its peak of 2008 and it is expecting huge resistance at this time. But the real estate markets across the globe are experiencing still the anxiety and fear of falling further in wake of global disturbances between countries which are impacting the real estate market at large, further the job markets for the middle class in developed countries are not yet settled is a cause of worry for the real estate markets. The currency markets are also in great problem because of the developed countries problems of inflation and budget deficient’s. Keeping this in view this year the precious metal’s are going to play a major role as they played last couple of years. Gold & Silver will continue to raise because of the geo political and economic situation are the best investment heavens for coming days for the rich, poor and middle class.
Going a head the real estate market in developing countries like India and China will continue to grow in coming years keeping in view of the growth in these countries. Now there is a chance of immerging a new asset class to the middle class this may me the art and old goods used in our history where there is a chance of creating wealth to the middle class in coming years as part of diversity of wealth by the rich.
Keeping in view of the above situation People should be very cautious in coming years as the mass destruction which is not happened till than poor and middle class should be very cautious in doing any investment.

From Want to Desire - Humanomics

As my desire to understand “want and desire” its relation from generation to generation, in this course I read and understand the Darwin theory “On the Origin of Species by Means of Natural Selection, or the Preservation of Favored Races in the Struggle for Life," is one of the crucial theory to understand the economic document of chromosome of human life cycle.
As the theory explains about the beneficial mutations are passed to next generations for creation of entirely new organism is a classic example of change of want to desire and then finally into a satisfaction mode. In this course it take centuries to convert the want from desire are even in one decade depending upon the want.
The Matrix of economics is very difficult to understand, from Adam Smith to Keynesian theory of economics the entire study is of man and his behavior towards his want desire and linking it to satisfaction and money is again tossed with the derivative of want from one generation to another.
Hence D(w)^n =n w^(n-1) is the outcome, here w is want and where n is the no of years of conversion of want to desire where nwant^(n-1) is the desire satisfaction.
Hence the movement of want from one generation to another is growing as desire and finally into a satisfaction.
Hence ∫(w)^n =1/n+1 (w)^(n+1)+c where want is changing but the desire for new want is constant unless the satisfaction of want is made in n years.
Hence forth if human want is not satisfied in n years then new wants come and the satisfaction level for old want goes to next generation.
The saying in Hindu mythology that the husband and wife relation will be for 7 generations why because, want for living together will be transformed in to desire and then will be transformed in to a chromosomal document of desire and will be transformed into new generation and today it became commercial relation and going ahead it is a family business unit.
Llly the want of sex in ages together transformed and brought a business model called prostitution.
Hence forth the want and desire of human always transforms into economic activity which in turn creates the economic life of man.
So the satisfaction levels of man’s want and desire is the creation of new business based on the level of satisfaction.

Pongal Greetings

Wish you happy Pongal and Makarasankranthi 

Retail Business Models- American - British

As a child when i started reading about the British " The sun never set on the British Empire" expanding their empire where the sun never set.I felt myself that how great they are in expanding and developing their empire. In my retail market research the history books in my childhood helped me a lot. The way the bristish came not only to India but many other nations i.e common world countries where they first started their business as brand East India co., then divided and ruled the entire world. Hence I thought the best way to develop business in retail is first to do brand building expanding the busienss by appointment of franchisee or DSA's where the cost of capturing the market is very low and expanding easy. The classic examples of this model business in Independent India is by ITC where 70% of their Cigar sales is done by stick by stick through the PAN walas and the Buddy walas on the street and expanding their brand of cigars through out the country. The same strategy was impelemented by ICICI Bank in early 2000 to expand their retail business and reach the mass through their DSA's and Agents, but after some time when they got their establishments and customers in place they forgot their DSA's and Agents and made business built on their own.

I agree this is true business model for the Indian public to expand the business but the retail revolution that came in 2005 where the Indain business man started the American model of retail malls where huge capital is required and huge man power is used to expand the business.This model had got huge risk's and also required a lot of maturited customers, which is only suitable for urban India but not the rural India, further the mind set of the indian is different from that of the western where people will calicullate minute things before buying any goods and services. Out of 70% people visting the malls will end up buying the item in shop next to their house or in the wholesale market near their place, this is Indian mentality to change this mentality it requires the activity mangement which i disscussed in my earlier article where sentement plays a major role in Indian sales. So Indian people belive in the personal touch rather than the publicity or big malls.

Hence forth I belive that the British and American model of retail sales the success rate is more to the British model in India as it proved in Indian market. But the American model is a testing model in India where the sucess only comes when the sales is planned on the minds of Indian's rather building big malls and colour full environment.

Retail Business - Activity

Retail Business model ,probably came from our civilisation, it is not a model that is developed by any single individual or any business group. It may be started with human religion itself. When man started choosing GOD to over come his difficulties, alone he cannt choose his own model or idol as god, so some intillegent man who convenced and sold his idea of god to others brought the model of religion, further it tried to attract the people around him, started selling his religion, in this process the retail model of doing business came in to existance.

So if you see any religion it got its own activity for the people of the religion to keep faith in it. For example Cristmas, people celbrate allmost one month visiting churchs and praying God, with various colour full activities going around the church like santa, the crismas tree etc.. all this is the activity around the church to make the Cristians happy and keep faith in their God.
Further they also conduct regualar prayers throught out the year on every sunday's to make the regular happenings in the church, to make the people attract and intact with the church.

llly Hindu's where they have specialisation in God and complex religional process to attract people according to thier needs , tastes and fashion. In this process the activty plays an important role making people belive in their relion. For example take the highest temple of worship " Tirupathi" the activity starts from morning 3'0 clock and every hour there is a special puja and activity to make people attract and intact and feel the religion and God.

So religion is the first retail market where one should understand the value of activity where the mass is attracted. So the sucess story of retail starts with " Activity Management" , the more the activity the more the business.

In this course if you see any retail mall from Pasay city in Philippines to Losvegas the shopping malls across the world either in europe or austrlia every mall had got its own theme of activity in attracting people towards their mall. The malls either got theatre's, swimming pool's,ice skating
man made beach's to attract the people to their mall's.

So activity is the important part of retail business model, the success of BIG Barzar or the Spencers Mall's are because of bright and colourfull activity around the mall's attracting people with various discounts and gifts.I cant say the failure but reliance retail is far behind this acitivity mangement in their reliance fresh or any other reliance retail which made them a bit back ward in attracting masses. Still the reliance mall at Tirupathi the religious happening place is a nice idea of attracting the public.

Hence the sucess of retail malls in India should choose a theme or should develop a low cost activity management like attracting school children in their vincity which make their parents also come to malls etc., to improve thier mall publicity and attract the masses.